So, a week or two ago, I got some information about something I thought was really cool, this service called Bride's Night Out (BNO). They take the chore out of bachelorette planning and set up an entire night out on the town! They even assign you a Party Consultant to take care of all the details. They'll get you out into clubs, into the limo, outfit you with a blow up doll, and start popping the bubbly. And they can do this service Nationwide! It's like Mary Kay for Bachelorette parties.
I thought it was so cool, I took some time to chat with founder Pamela Yager about what the service does, and how to get the prudish bridesmaid to "let her hair down".
What's a typical bride's night out?
While every party is unique and shows the personality of the Bride and her guests, the most popular Bride's Night Out party is the VIP Party on the town. This includes a BNO Party Consultant to take care of the details, a BNO Party Guide who takes the girls out, plays games, makes the bride feel special and keeps the action going for all the guests. Party clients really appreciate having a complete package which takes all the work out of their hands from sending invites to booking the limo, and buying gifts to creation of games.
I had a MOH pull the plug on a night out at a Burlesque show b/c she got freaked out. What advice do you give for the prude bridesmaid or the girl who has a hard time "letting it go"?
If she hasn't already loosened up after the official toast with our own BNO Bubbly, then the Party Guide is there to help everyone get involved in the games. If they just join in then suddenly they find themselves having fun. Brides Night Out parties are designed to be either mild or wild. We take into consideration who will be attending which has included co-workers and even the future mother-in-law. The key is that the Party Guide is trained to know their audience, work the crowd and keep the party going no matter what. We find that everyone loosens up at their own speed and if they're going to have fun then it's at a bachelorette party (although they may not share the details).
What motivated you to set up BNO?
There are several motivating factors inspiring me to launch Bride’s Night Out, Inc. parties and most recently the BNO Party Consultant Program.
First, I have been a comedian for over 20 years and since the birth of bachelorette parties in the U.S., I’ve performed stand-up comedy at in-home parties. With my educational background in sex and marital therapy, interest in women’s traditions, and experience with bachelorette groups, I became passionate about the bachelorette industry and providing brides and their guests with more creative, fun, and memorable events. Over many years, I have paid attention to my clients and wanted to provide them with a slew of entertainment options. I continue to create party packages, personalized details, and planning services that will help them. As we say, “We manage the details, you have the fun.”
Since 2001, I have been approached by party attendees, wedding professionals, and aspiring party planners, who ask me how they can do what I do. In addition, I realize I can not be in all places at the same time and provide services to everyone that is interested. In an effort to reach an expanding group of bachelorette parties, I developed the Party Consultant program which allows individuals to become a part of the business, be their own boss, receive training and support, and expand our team.
How large and small are the parties able to be?
While the average party is 12 girls, we've prepared them for groups as small as 5 and as large as Jessica Simpson's with 50. We can plan for groups larger than that but it just takes some extra details to ensure everyone's having fun and not just lost in the crowd.